Tag: Geek Life

From: GeekWire - Just a little r&R to break up the work week: Rainier and Reuben’s team up to create historic beer

Reuben's Brews
In its 138 years, Rainier Beer has established itself as an icon of the Pacific Northwest. Since 2012, Reuben’s Brews, in Seattle’s Ballard neighborhood, has quickly emerged as a craft master, winning awards around the world. Now a special collaboration between the two brands gives beer geeks another reason to say “cheers.” As part of Seattle Beer Week, Rainier and Reuben’s are releasing a limited batch of r&R Pils. Billed as a Northwest take on a traditional German-style pilsner, the beer is meant to combine Rainier’s lager expertise with Reuben’s hop-forward styles. And it’s the first time Rainier has ever teamed up… Read More

From: GeekWire - Hey, fancy pants, these $425 Nordstrom jeans with fake mud will make you look like a harder worker

Fake mud jeans
Tech geeks who work behind a desk all day don’t exactly generate a mess worthy of having their occupation considered a dirty job. So if the idea of coming across as a harder-working working stiff appeals to you, perhaps a pair of $425 jeans from Nordstrom will do the trick. The Barracuda Straight Leg Jeans from PRPS — a luxury denim brand out of New York — are billed as “heavily distressed” thanks to the faux mud that is baked into the design. The description on the Nordstrom website says the jeans “embody rugged, Americana workwear that’s seen some hard-working action… Read More

From: GeekWire - Sex, spies and Einstein on TV: National Geographic’s ‘Genius’ spices up science

Geoffrey Rush as Albert Einstein in "Genius"
There have been plenty of TV documentaries about Albert Einstein, but almost none of them begin with a political assassination and a sex scene. “Genius” does. The 10-part docudrama series, premiering Tuesday on the National Geographic Channel, goes where few accounts of the physicist’s life have gone before. Executive producer Ron Howard told The Associated Press that the series’ eyebrow-raising first scenes “fulfilled the desire to announce to audiences right away that we weren’t approaching it in an entirely straightforward, traditional and academic way.” “We were looking for the drama in the story and willing to deal with Einstein, warts and all,”… Read More

From: GeekWire - Nearly 5 years later, this original Microsoft Surface RT is still useful, at least as a spare


It pays to have a spare tire. Even if it’s one of those “space saver” spare tires that you can only use for a limited time, having a spare is a lot better than nothing. That’s kind of how I’ve looked at my original Microsoft Surface RT for the last several years. It gets pressed into service now and then when my main laptop isn’t available for one reason or another. Well, I recently ended up spending several weeks using it as my main machine when I mistakenly left my laptop in another city (and that’s another, far less interesting,… Read More

From: GeekWire - Chew on this: Portland Gum Wall may mimic gross Seattle landmark, and some say that idea blows

Seattle Gum Wall
If the good folks of Portland want to keep that city weird, as the saying goes, they should stick to whatever has worked in the past and not to sticking gum on the side of a building. News out of the Rose City this week seems to indicate that Portlanders could soon have a wall of chewing gum taking shape to mimic the famed Gum Wall at Seattle’s Pike Place Market. A Facebook event posted by the downtown Portland tattoo studio RONIN, at 3rd Avenue and Northwest Couch Street, invited people to come down on May 5, chew gum and stick it:… Read More

From: GeekWire - Independent booksellers show they’re still going strong with planned Seattle Bookstore Day celebrations across the city


The hard times independent booksellers have fallen on over the last decade can probably be traced back to Seattle. This is, after all, home to Amazon which got its start disrupting the world of book retail. But the time-honored brick-and-mortar bookstore is a hardy institution, one that even Amazon came around to, opening its own first physical bookstore in (where else?) Seattle. This Saturday, independent bookstores around the city are hosting a celebration of that tradition — though Amazon won’t be participating. Seattle Bookstore Day is taking place all day Saturday at 19 bookstores around the city. The stores will host parties,… Read More

From: GeekWire - Independent booksellers show they’re still going strong with planned Seattle Bookstore Day celebrations across the city


The hard times independent booksellers have fallen on over the last decade can probably be traced back to Seattle. This is, after all, home to Amazon which got its start disrupting the world of book retail. But the time-honored brick-and-mortar bookstore is a hardy institution, one that even Amazon came around to, opening its own first physical bookstore in (where else?) Seattle. This Saturday, independent bookstores around the city are hosting a celebration of that tradition — though Amazon won’t be participating. Seattle Bookstore Day is taking place all day Saturday at 19 bookstores around the city. The stores will host parties,… Read More

From: GeekWire - New Zillow commercials tug at the heart strings by playing off emotion that goes into ‘Finding Home’

Zillow ad
If you think looking for or attempting to buy a home is already an emotional experience, new ads from Zillow are only going to add fuel to that fire. The Seattle-based real estate media company released several commercials Monday as part of a national campaign called “Finding Home.” The five ads feature different stories showcasing the search for a new place to live. A father and son need fresh start; a multi-generational family needs space for mom; a dad soothes a baby with tales of what’s to come; a wannabe chef looks for his first home; and a woman on her own… Read More

From: GeekWire - New Zillow commercials tug at the heart strings by playing off emotion that goes into ‘Finding Home’

Zillow ad
If you think looking for or attempting to buy a home is already an emotional experience, new ads from Zillow are only going to add fuel to that fire. The Seattle-based real estate media company released several commercials Monday as part of a national campaign called “Finding Home.” The five ads feature different stories showcasing the search for a new place to live. A father and son need fresh start; a multi-generational family needs space for mom; a dad soothes a baby with tales of what’s to come; a wannabe chef looks for his first home; and a woman on her own… Read More

From: GeekWire - Fast-moving Rover launches national ad campaign starring man’s best friend


Rover is growing up fast and learning some new tricks along the way. The Seattle startup is rolling out its first national ad campaign today to promote its dog walking and sitting marketplace. Rover says it’s now the largest dog care network in the country with more than 100,000 sitters and 75,000 dog walkers. Rover beefed up its network by acquiring its top competitor, DogVacay, for an undisclosed sum in March. Thanks to that growth, Rover is planning to spend $4.5 million on marketing and advertisement this year. The national campaign launching today is Rover’s biggest media investment to date. By offering… Read More