From TechCrunch: Internet of Elephants uses AR to get up close to endangered species, turns their migrations into a game

 Wildlife conservation groups have made a lot of strides in raising awareness of animals whose populations or natural habitats are endangered, and what we can do to help. Now a startup out of Kenya is tapping into advances made in augmented realit…

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From Digital Trends: Augmented reality is becoming real for home goods brands like Williams-Sonoma

Williams-Sonoma isn’t just releasing an app or debuting a new platform that makes use of augmented reality — instead, the company has spent $112 million in cash to acquire San Jose-based AR startup Outward.
The post Augmented reality is becoming real …

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From VentureBeat: Zynga lets you show off your CSR 2 race cars with augmented reality

CSR Racing 2 has been popular as a mobile game because it offers car racing fans the fantasy of collecting and owning their own cars. And now game publisher Zynga is announcing an augmented reality feature that allows players to bring those cars to life in the real world. Using Apple’s ARKit platform, Zynga’s developers […]

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From VentureBeat: Zynga lets you show off your CSR 2 race cars with augmented reality

CSR Racing 2 has been popular as a mobile game because it offers car racing fans the fantasy of collecting and owning their own cars. And now game publisher Zynga is announcing an augmented reality feature that allows players to bring those cars to life in the real world. Using Apple’s ARKit platform, Zynga’s developers […]

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From TechCrunch: Williams-Sonoma, Inc. acquires AR 3D imaging startup Outward for $112M

 Furniture and kitchenware giant Williams-Sonoma, Inc. (WSI) is acquiring augmented reality startup Outward in an all-cash deal for $112 million. The furniture mega-brand, which operates stores like Williams Sonoma, Pottery Barn, West Elm and oth…

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From Cult of Mac: Shadows Remain pushes ARKit in spooky new directions

If you’re looking for a game to show off Apple’s ARKit augmented reality platform, you could do a whole lot worse than checking out Australian developer Halfbrick’s intriguing new AR game Shadows Remain. Blending first-person adventur…

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From TechCrunch: The AR-powered fighting MekaMon robot goes on sale at Apple Stores

 After selling out of its initial run of 500, U.K.-based Reach Robotics scored a $7.5 million funding round to help it produce a more consumer-ready version of its battling robotics platform. Turns out VCs weren’t the only ones paying close …

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From VentureBeat: MekaMon is a $300 battle robot that fights in AR and your living room

MekaMon is a real-life robot battler. Players use a mobile app on their iOS or Android devices to control a physical machine that looks something like a tiny Protoss Dragoon from Starcraft. An augmented reality mode in the app also creates a virtual world for the robot to inhabit. Developer Reach Robotics is launching it […]

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From Digital Trends: MAC Virtual Try-on Mirror review

We had the opportunity to test out the MAC Virtual Try-On Mirror at the MAC Cosmetics retail store in New York City. It uses augmented reality to map makeup looks onto your face. Can it really change how we shop for makeup products?
The post MAC Virtua…

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