From: TechRadar: All latest feeds - The world’s biggest tech firms back climate change proposals

The world's biggest tech firms back climate change proposals

The likes of Google, Apple and Microsoft as well as Stephen Hawking and Elon Musk, have rallied round the White House in a pledge to highlight and combat the growing issue of climate change. The Obama administration has just released a statement outlining the severity of the situation and the need for action.

The new Climate Action Plan proposed in the US will cut 6 billion tons of carbon pollution by the year 2030 – that’s the same as taking every car in the United States off the road for four years. China has made similar pledges.

At the end of this year the leaders of the United Nations will meet together in Paris to thrash out a new timetable for minimising and reversing our impact on the environment, and this new plan is a step towards that meeting.

“Enormous threats”

Google’s Executive Chairman Eric Schmidt has been busy blogging his support for the new climate change proposals and talking up his company’s green credentials at the same time.

“Reaching a strong deal in Paris is an absolute and urgent necessity,” he writes. “The data is clear and the science is beyond dispute: a warming planet poses enormous threats to society.”

Schmidt says action is needed before “increased natural disasters and humanitarian crises fuel instability and violence” as a result of the world’s changing climate. Extreme weather, drought, malnutrition and disease would also spread, he warned. But will it be too little too late?

From: The Verge - All Posts - Pandora will give you one hour of ad-free music if you ‘engage with brands’

“Pay attention to us and we’ll give you free music” — that’s the message from brands and advertisers participating in online radio service Pandora’s new “Sponsored Listening” initiative. The feature, which has been in beta for almost a year but is now rolling out to a wider audience, offers users an hour of ad-free radio if they watch a video or interact with a company’s “rich media unit” for at least 15 seconds. This might mean swiping through a slideshow or fiddling with a 360-degree image of a product, all of which, says Pandora, helps “[foster] an intimate connection between the brand and the listener.”

An example of a 360-degree video from Land Rover (Pandora)

It might sound a bit coercive, but Sponsored Listening is…

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